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Local Businesses are Going Pink

During this Breast Cancer Awareness month, we at BID-Plymouth are so grateful for the support from many individuals and businesses for our nationally-accredited Breast Center.

Guests at Viscariello Hospitality Group’s restaurants (Mamma Mia’s, Carmela’s and Three V) have supported the BID-Plymouth Breast Center while enjoying a delicious menu item, such as pink berry sangria or strawberry shortcake. All proceeds from these special menu items, as well as from pink ribbons sold at the restaurants, benefit the Breast Center.

“We love to be able to give back to our community, and breast cancer is something that touches so many people. As a member of the community, we felt like it made sense to do something that raises both awareness and funds for this critical issue,” said April Oliveira, Director of Sales and Marketing for Viscariello Hospitality Group.

Viscariello is not alone in their support this month. Uva Wine Bar in downtown Plymouth had a “Clink for Pink” campaign, where they held multiple events, including a rosé wine tasting, paint party, and yoga and barre classes to support the Breast Center. Salon Evolution in Sagamore Beach hosted a “cut-a-thon” on October 24th, when for a minimum donation of $20, participants received a haircut or mini-manicure. All proceeds from these events benefited the Breast Center.

Donations are critical to the continued growth and investment in the Hospital. Being a nonprofit organization means that all funds that exceed expenses are invested back into the Hospital, to ensure that the communities we serve have the best, most innovative care available.

If you are part of a business that might be interested in hosting a benefit event, or donating proceeds from a sold item (like the menu items described above), please contact Megan Arruda at 508-830-2447 or